Sponsorship Application




CityPlace, an urban retail development in the heart of downtown Long Beach, CA, covers eight city blocks and is bound by Third Street to the south, Sixth Street to the north, Pine Avenue to the west and Elm Avenue to the east. CityPlace is the former site of Long Beach Plaza, an enclosed mall which formerly occupied most of the site, but has since been demolished.

CityPlace, 450,000 square feet of retail space and 341 residential units (120 residential condominiums and 221 apartment rental units). Wal-Mart, 134,147 square feet, Albertson's, 57,945 square feet, Sav-on, 14,884 square feet, Nordstrom Rack, 29,945 square feet and Ross Dress For Less, 28,073 square feet, will open stores at CityPlace beginning in fall 2002. Retail opportunities exist throughout the development which will benefit from strong anchor tenant draw and excellent access.

CityPlace is in close proximity to high-rise condominiums and apartment buildings, the city's financial and business district and many first-class hotels. Daytime population for the immediate trade area exceeds 165,100 people. The market's major employers include a mix of financial institutions, high-tech manufacturing, state and local government, medical facilities, universities, and tourist destinations.

Long Beach is California's fifth largest city and its central location puts the city's estimated seven million annual tourists a short drive from most southern California tourist destinations, facilitated by easy access to the 710 and 405 freeways. The Long Beach Convention Center hosts 350 annual events, which attract 1.5 million visitors, the Aquarium of the Pacific attracts 3.5 million annual visitors, the Queen Mary Ocean Liner attracts 1.5 million annual visitors and the Long Beach Toyota Grand Prix attracts 250,000 visitors during the three days of the event.